How to Use MailChimp and Squarespace to Deliver Freebies & Content Upgrades

How you can use Squarespace and Mailchimp to deliver freebies and content upgrades for bloggers, entrepreneurs and small business owners! Step by step instructions, tutorial video and BONUS: free list of 20 ideas for your freebie or opt in upgrade.

Giving away freebies and content upgrades is all the rage right now. Everyone seems to be doing it and for good reason, but how? The tech stuff doesn’t come easily to everyone so I’m going to walk you through two options to use Squarespace and MailChimp to give your new subscriber a download after they sign up.

Option #1: Squarespace Form with Link After Submit

This if your best option if…

  • You want to offer multiple downloads/freebies for people signing up for the same email list within Mailchimp
  • You want to go the quickest, easiest route. No switching over to the mailchimp website and editing email templates, etc.

This is actually how I had everything set up before moving to Leadpages, but I won’t go into that right now because I know most people prefer Mailchimp (hello? It’s free!). So I’m going to show you one of my older posts that is still using Mailchimp and Squarespace to deliver my content upgrades.

This first option uses the Newsletter block in Squarespace as you can see above.


The first thing you want to do when you set up your newsletter block is to connect it to MailChimp. Click on the “Storage” tab and click “Mailchimp”. From there you will sign into your MailChimp account and then select the list you want to be adding people to from the drop down. 

Next you’ll want to make sure to deliver the link to your download. Click the “Advanced” tab and add the link under the “Post Submit Message” section. This is exactly what will show up in the box when your subscriber submits their information. You can add a link here!

Done and done! Now when your subscriber submits their information in the form, a download link will appear as you can see in the example above. I think this is the simplest method and a great one if you’re going to offer more than one download.


Option #2: Squarespace Form with Link in Welcome Email

This option is best if you want to make sure the subscriber gets the link in their email (option #1 is a risk in case they don’t see the link and click out).  

Steps #1 and #2 are exactly the same as above:

  • Step #1: Create a “newsletter” block
  • Step #2: Add Mailchimp as your storage option

Next you’ll log into Mailchimp and click “Lists”.

Click on the “Sign Up Forms” link and then click on “General Forms”.


Now in the dropdown select “Final Welcome Email” and when you do make sure that the “Send Final Welcome Email” checkbox is checked.

Then all you have to do is build out your email, add the link, save it and you’re good to go! Once anyone signs up for this email list from ANY subscribe box, they will get this welcome email after confirming their subscription.

Prefer to watch a video to walk you through? Got you covered!

And that's it! It's pretty easy after you do it the first time, but make sure to save, pin, bookmark this post for later so you can reference it when you need it.

I also created an awesome list of ideas for freebies and content upgrades to help you along so make sure you download that if you're still brainstorming!